A custom Facebook fanpage is an excellent way to showcase your business to your target customer community and reap the benefits of engaging your customers in a discussion. The most effective strategy you can engage in as a business owner is a “Know, Like & Trust” campaign, in which you let your potential customers get to know you so they like and trust you. This is considered “best practice” Facebook marketing. In so doing, casual visitors become customers for life. Business owners who know how to market on Facebook understand the bottom line value of customer retention and the high cost of attracting new customers. Savvy business owners know that creating a custom Facebook fanpage is a very cost effective way of marketing their business.

Custom Facebook Fanpage

If you are creating a fanpage to market your business it’s best to create a custom Facebook fanpage. By default, Facebook will help you create a page that has a “wall” for comments and some places for photos too. The problem with this is that your page will look exactly like thousands of others — that’s right, uninteresting and dull! Not exactly the image you want to convey for your business…

 

A truly successful fanpage will be inviting, informative and will maximize your marketing efforts. It will convey your brand’s personality and engage your visitors in fun and unique ways. If it does, you’ll not only get more “likes,” you’ll also find that your page is routinely shared by your fanbase. The only way to achieve this is with a custom Facebook fanpage.

Custom Facebook Fanpage a Mini-Website

With the advent of iFrame fanpages, you can now build “mini websites” accessible to your Facebook visitors. A custom Facebook fanpage built with iFrames can operate just like a normal website and can offer a variety of pages and content types. For example, a restaurant might use a custom Facebook fanpage to promote their menu, whereas a photographer might have a portfolio of their work. All businesses can enjoy a sophisticated contact form that is only available on Facebook if you have a custom Facebook fanpage.

You can also create a “Like” page that encourages your visitors to “like” your page. If you use a “Like Reveal” page, you can actually hide your fanpage content until the user “likes” your page. As this marketing strategy is more aggressive, most businesses choose to offer a free gift to anyone who “likes” their custom Facebook fanpage. This way, visitors actually receive two immediate benefits — they get instant access to the content found on your fanpage and will get access to their free gift as well.

If your free gift is seen as valuable, this will enhance your ability to increase the number of “likes” you receive and will dramatically increase your viral marketing efforts for your custom Facebook fanpage. Many of your new fans will tell their friends directly about the free gift they received from you. Even if they don’t, their friends will know they have “liked” your page as this information is automatically shared with them on THEIR wall.

With the popularity of Facebook growing at such a rapid pace, it’s crucial that your business has a custom Facebook fanpage. With more than 660 million users, it’s likely your customers are talking about you on Facebook and you may not even know it.

Build your brand relevance with a Custom Facebook Fanpage

Businesses that engage their customers in a fun and informative way are much more apt to be seen as relevant. Those who don’t have a presence on Facebook or those with a generic fanpage will be seen as outdated and won’t benefit from the positive viral effect commonly found on Facebook. For some examples of the custom fanpage designs we offer, please click here.

Offering a custom Facebook fanpage will help you thrive in the growing marketplace ñ and you and your fans will love the way your enhanced page looks.